# SEM Stories 2026

> Scotland's premier performance marketing conference

## Event Details

- Date: 14 May 2026
- Time: 09:00 - 18:00 (BST)
- Location: The Place Hotel, Edinburgh, Scotland
- Website: https://semstories.com
- Organiser: BYLT Media
- Tickets: Early bird from £60 (Core), £90 (All Access), £250 (VIP)
- Audience: Brands, agencies and freelancers only. No service providers.

## 2026 Speakers

- Navah Hopkins - Product Liaison @ Microsoft - Defining and Preparing for the Agentic Web
- Mary Hayles - Sr. Product Marketing Manager @ AdThena - The Real Impact of AI Overviews on PPC Performance: A Data-Driven Breakdown
- Kieron Roulston - Paid Search Director @ Dentsu - The AI-Steered Consumer Journey: What It Means for Paid Search Strategy
- Maddie Lightening - Paid Media Lead @ Hallam - Your Funnel Isn't Broken, You Just Don't Have One
- Nathan Hill - Account Director @ We-Discover - The Profit Paradox: How We Broke the ROAS Model (And Why You Should Too)
- Liam Wade - Chief Strategy Officer @ Impression - Signal Quality Is Your Competitive Advantage
- Azeem Ahmad - Strategy Director @ Reflect Digital - Adapting your SEM strategies to the pulse of modern customer intent
- Mike Coleman - Account Executive @ Channable - Changing the game with Channable's PPC Tool
- Chester Yang - Program Manager @ Diginius - Your ABM List is your Strategy. Here's how to build it right.
- Gabriella Earl & Nadja Bröhr - Sr. PPC Director & Organic Search Director @ Threepipe Reply - How trend-aligned paid and organic search turns TikTok viral moments into converting traffic
- Nicole Storey - Head of Experimentation @ Hookflash - The Post-Click Experience Has Never Been More Important
- Nils Rooijmans - Google Ads Performance Architect - Using AI agents to boost PPC productivity and profit

## Topics Covered

- Defining and Preparing for the Agentic Web
- The Real Impact of AI Overviews on PPC Performance: A Data-Driven Breakdown
- The AI-Steered Consumer Journey: What It Means for Paid Search Strategy
- Your Funnel Isn't Broken, You Just Don't Have One
- The Profit Paradox: How We Broke the ROAS Model (And Why You Should Too)
- Signal Quality Is Your Competitive Advantage
- Adapting your SEM strategies to the pulse of modern customer intent
- Changing the game with Channable's PPC Tool
- Your ABM List is your Strategy. Here's how to build it right.
- How trend-aligned paid and organic search turns TikTok viral moments into converting traffic
- The Post-Click Experience Has Never Been More Important
- Using AI agents to boost PPC productivity and profit

## What's Included

- All speaker sessions and panels
- Morning networking and breakfast (All Access+)
- Barista coffee all day
- Catered BBQ lunch (All Access+)
- Evening reception with drinks
- Live jazz music throughout the event
- Official merchandise
- Post-event photography and video recordings
- Discounted rooms at The Place Hotel (4-star)
- After party with additional networking

## Contact

- Website: https://semstories.com
- Apply to speak: https://docs.google.com/forms/d/1gUZzYqFUf8XALdq6I17nG4Stj570IngcX84wk0lK-Fs/viewform
- Email: teo@byltmedia.com, lorenzo@byltmedia.com