Scotland's Performance Marketing EventStories That Sell, Strategies That Convert!
29 October 2025 @ The Place Hotel, Edinburgh
Conference for SEM Professionals
Join us at SEM Stories & More — a one-day event for performance marketing experts. Hosted in Edinburgh, we share winning strategies and actionable insights to help you scale smarter and convert better.
SPEAKERS
10+ Expert Speakers
Our Organisers & Partners
This event is powered by the vision of our organisers and the support of our incredible partners.
Lead Partners
Our lead partners are at the forefront, providing the core support that makes SEM Stories a premier event for marketing professionals.
Eliminating fake ad traffic to maximize your campaign ROI and clean up your data.
Producthero boosts Google Shopping performance using CSS discounts, AI titles, segmentation.
Networking Partners
Fueling the conversations and connections that matter, our networking partners help create a vibrant community atmosphere.
Maximising performance while minimising waste across search, shopping, and social
Organisers
The driving force behind SEM Stories, our organisers conceptualise, craft, and deliver an unforgettable event experience from start to finish.
Specialists in creating high-impact paid media campaigns for the hospitality industry.
Your strategic partner for data-driven growth and performance marketing.
Featured Speakers
Here's a sneak peek at some of our incredible speakers. We'll be joined by many more industry leaders from top companies, sharing their multi-million pound strategies.
Tina helps advertisers who are new to Microsoft Advertising or who are looking to grow their businesses.
Growth Advertising SMB Lead, UK, NL & CEE @ Microsoft Advertising
Inderpaul has over 13 years of experience in paid media, SEO, and martech roles, working both agency and brand side across various verticals.
Director, Paid Media @ WeDiscover
Malcolm has 17 years in digital media, holding head of search roles for the past 11 years.
Paid Search Partner @ Dentsu
Turning brand stories into scalable growth | 8+ years in Growth Marketing.
Head of Paid Media @ THG Myprotein
🧳 Driving More Bookings for Hotels & Scaling eCom Brands.
Host & Sr. Paid Media Director @ SEM Stories
Performance Marketing Specialist, PPC & Social Ads Expert
Performance Marketing Specialist @ Can-Do Digital Marketing
Topics Covered
Our sessions provide strategies you can use the next day. Hover over a topic to learn more.
Search Max
Mastering advanced search campaign strategies.
Demand Generation
Creating and capturing new market interest.
Local Strategy
Dominating the local search landscape.
Shopping Ads Mastery
Advanced techniques for Google Shopping.
Performance Max (PMAX)
Unlocking the full potential of PMAX campaigns.
Bidding Strategies
Automated and manual bidding for max ROI.
Audience Targeting
Layering data for hyper-targeted audiences.
Reporting & Attribution
Measuring what matters and proving value.
Ad Copy & Creative Testing
Crafting copy that converts and testing effectively.
Feed Optimisation
Turning your product feed into a powerful asset.
Remarketing & Retention
Bringing back visitors and building loyalty.
Landing Page Experience
Optimizing pages for higher conversion rates.
Event Schedule
A full day packed with actionable insights, case studies, and networking.
Registration & Morning Networking
Grab a coffee and connect with fellow attendees.
Get Your All-Access Pass
One ticket, endless takeaways. Secure your spot at Scotland's only dedicated SEM event.
What's Included
- Full access to all speaker sessions & panel discussions
- All-day Private Barista With Unlimited Hot & Cold Drinks
- Catered BBQ lunch with vegan options
- Two complimentary drinks at the evening reception
- Unrivaled networking opportunities with industry peers
- And many of surprises on the day
All-Access Pass
SEM Stories & More
Date
Oct 29, 2025
Location
Edinburgh, UK
Regular
£79.99
Super Early Bird
£49.99
What People Say About Us
Hear from professionals who've attended our events.
"I thoroughly enjoyed both the content and the networking on offer, for a first event it was really well put together and really worthwhile attending!"
Tom Howes
Head of Paid Search @ Media Lab
"Edinburgh boasts a vibrant marketing scene, yet opportunities for us all to connect are often limited. That's why I'm genuinely appreciative of Teo and SEM Stories for organising this event in February. I particularly enjoyed that the talks offered a good mix of platform-specific and general marketing insights. The event's format also made it remarkably easy to form both new and old connections, which was a huge plus. I can’t wait for the next one!"
Winnie Ho
Sr growth executive, Monzo Bank
"It's rare to find events in Scotland truly tailored for our discipline, especially outside your own company/agency bubble. Attending and speaking at the first SEM Stories & More was a refreshing experience. The opportunity to connect with other practitioners was valuable and with more events on the horizon, covering the fast-paced changes in the industry, I'm looking forward to seeing how this community grows."
Joss Froggat
Account Director, 8 Million Stories
Frequently Asked Questions
Everything you need to know.
You'll gain actionable insights on scaling e-commerce stores, mastering SEM campaigns, improving conversion rates, and implementing data-driven marketing strategies that deliver real results.
Perfect for e-commerce business owners, digital marketers, SEM specialists, marketing managers, and anyone looking to scale their online business or improve their marketing ROI.
Absolutely! We've built in dedicated networking sessions, including a lunch break and coffee breaks, plus a networking drinks reception after the main sessions.
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The Countdown Is On!
29 October 2025 • The Place Hotel, Edinburgh, Scotland