Scotland's Performance Marketing EventStories That Sell, Strategies That Convert!
29 October 2025 @ The Place Hotel, Edinburgh
Conference for SEM Professionals
Join us at SEM Stories & More — a one-day event for performance marketing experts. Hosted in Edinburgh, we share winning strategies and actionable insights to help you scale smarter and convert better.
SPEAKERS
10+ Expert Speakers
Our Organisers & Partners
This event is powered by the vision of our organisers and the support of our incredible partners.
Lead Partners
Our lead partners are at the forefront, providing the core support that makes SEM Stories a premier event for marketing professionals.
Diginius Insight unifies your digital data and improves performance by consolidating reporting and analytics, drawing insights your business needs to scale. All on a single robust digital platform.
Eliminating fake ad traffic to maximize your campaign ROI and clean up your data.
Producthero boosts Google Shopping performance using CSS discounts, AI titles, segmentation.
Networking Partners
Fueling the conversations and connections that matter, our networking partners help create a vibrant community atmosphere.
Maximising performance while minimising waste across search, shopping, and social
A leading global media and digital marketing communications company that helps brands and businesses grow through innovative advertising solutions.
Organisers
The driving force behind SEM Stories, our organisers conceptualise, craft, and deliver an unforgettable event experience from start to finish.
Specialists in creating high-impact paid media campaigns for the hospitality industry.
Your strategic partner for data-driven growth and performance marketing.
Featured Speakers
Here's a sneak peek at some of our incredible speakers. We'll be joined by many more industry leaders from top companies, sharing their multi-million pound strategies.
With well over 25 years of experience at the heart of technology, Nate is considered a founding member of the eCommerce industry
CEO @ Diginius
Tina helps advertisers who are new to Microsoft Advertising or who are looking to grow their businesses.
Growth Advertising SMB Lead, UK, NL & CEE @ Microsoft Advertising
Inderpaul has over 13 years of experience in paid media, SEO, and martech roles, working both agency and brand side across various verticals.
Director, Paid Media @ WeDiscover
Malcolm has 17 years in digital media, holding head of search roles for the past 11 years.
Paid Search Partner @ Dentsu
Turning brand stories into scalable growth | 8+ years in Growth Marketing.
Head of Paid Media @ THG Myprotein
🧳 Driving More Bookings for Hotels & Scaling eCom Brands.
Host & Sr. Paid Media Director @ SEM Stories
Performance Marketing Specialist, PPC & Social Ads Expert
Performance Marketing Specialist @ Can-Do Digital Marketing
Over 12 years experience in Paid Search at agencies - currently on a mission to make Google Ads more human.
Sr. Director, Paid Search @ Journey Further
Digital Growth marketeer with 13+ years in the field
Head Of Digital Marketing @ Ooni
Topics Covered
Our sessions provide strategies you can use the next day. Hover over a topic to learn more.
Global Expansion
Recognising opportunities and expanding paid media beyond traditional markets.
PPC Power Plays
Proven tactics and lessons from hosting the Paid Media Lab Podcast.
Search Engine Evolution
Adapting strategies as search engines rapidly change.
Product Performance Prediction
Using PMax & Search to predict and optimize product success.
Zero Click World
Finding answers and opportunities when searches don't generate clicks.
Performance Creative
Breaking channel silos to scale creative performance.
CSS Optimization
Maximizing the impact of Comparison Shopping Services.
B2B Demand Generation
Future-focused strategies for B2B demand generation in 2026+.
Campaign Management
Keeping campaigns sharp and effective under pressure.
B2B Lead Generation
Tactics, traps, and triumph in B2B lead generation.
Future-Proofing Careers
Securing your role in the evolving paid search landscape.
Multi-Channel Attribution
Integrating social media and PPC for better attribution insights.
Agenda
A full day packed with actionable insights, case studies, and networking.
Registration & Morning Networking
Grab a coffee and connect with fellow attendees.
Beyond the West: How to Recognise Opportunities and Expand Paid Media
15min talk + 5min Q&A + 10min break.
10 PPC Power Plays: Lessons Learned from Hosting the Paid Media Lab Podcast
15min talk + 5min Q&A + 10min break.
Get Your All-Access Pass
One ticket, endless takeaways. Secure your spot at Scotland's only dedicated SEM event.
What's Included
- Full access to all speaker sessions & panel discussions
- All-day Private Barista With Unlimited Hot & Cold Drinks
- Catered BBQ lunch with vegan options
- Two complimentary drinks at the evening reception
- Unrivaled networking opportunities with industry peers
- And many of surprises on the day
All-Access Pass
SEM Stories & More
Date
Oct 29, 2025
Location
Edinburgh, UK
Regular
£79.99
Discounted Fixed Price
£59.99
What People Say About Us
Hear from professionals who've attended our events.
"I thoroughly enjoyed both the content and the networking on offer, for a first event it was really well put together and really worthwhile attending!"
Tom Howes
Head of Paid Search @ Media Lab
"Edinburgh boasts a vibrant marketing scene, yet opportunities for us all to connect are often limited. That's why I'm genuinely appreciative of Teo and SEM Stories for organising this event in February. I particularly enjoyed that the talks offered a good mix of platform-specific and general marketing insights. The event's format also made it remarkably easy to form both new and old connections, which was a huge plus. I can’t wait for the next one!"
Winnie Ho
Sr growth executive, Monzo Bank
"It's rare to find events in Scotland truly tailored for our discipline, especially outside your own company/agency bubble. Attending and speaking at the first SEM Stories & More was a refreshing experience. The opportunity to connect with other practitioners was valuable and with more events on the horizon, covering the fast-paced changes in the industry, I'm looking forward to seeing how this community grows."
Joss Froggat
Account Director, 8 Million Stories
Frequently Asked Questions
Everything you need to know.
You'll gain actionable insights on scaling e-commerce stores, mastering SEM campaigns, improving conversion rates, and implementing data-driven marketing strategies that deliver real results.
Perfect for e-commerce business owners, digital marketers, SEM specialists, marketing managers, and anyone looking to scale their online business or improve their marketing ROI.
Absolutely! We've built in dedicated networking sessions, including a lunch break and coffee breaks, plus a networking drinks reception after the main sessions.
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The Countdown Is On!
29 October 2025 • The Place Hotel, Edinburgh, Scotland