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Scotland's Performance Marketing EventStories That Sell, Strategies That Convert!

14 May 2026 @ The Place Hotel, Edinburgh

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CONFERENCE FOR
SEM PROS

Join us at SEM Stories & More — a one-day event for performance marketing experts. Hosted in Edinburgh, we share winning strategies.

DATE

14 May '26

LOCATION

Edinburgh

SPEAKERS

10+ Experts

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YEAR

"You loved the practical talks, the vibe, and of course, the BBQ."

4.8
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OUR 2026 PARTNERS

Lead Partners

Diginius
Channable

Networking

Opteo
Swipe
Navah Hopkins

Navah Hopkins

Speaker

Defining and Preparing for the Agentic Web

CONNECT
Mery Hayles

Mery Hayles

Speaker

Is AI killing PPC performance? 20 Million SERPs Later, Here’s the Truth

CONNECT
Maddie Lightening

Maddie Lightening

Speaker

Your Funnel Isn’t Broken, You Just Don’t Have One

CONNECT
Nathan Ifill

Nathan Ifill

Speaker

The Profit Paradox: How We Broke the ROAS Model (And Why You Should Too)

CONNECT
Azeem Ahmad

Azeem Ahmad

Speaker

Adapting your SEM strategies to the pulse of modern customer intent

CONNECT
Liam Wade

Liam Wade

Speaker

Why Signal Quality Is Your Competitive Advantage

CONNECT
?

5 More Speakers

To Be Announced

To be announced soon

CONNECT

TOPICS

01

Defining and Preparing for the Agentic Web

Navah Hopkins explores the future of the agentic web.

02

Is AI killing PPC performance? 20 Million SERPs Later, Here’s the Truth

Mery Hayles reveals the truth behind 20 Million SERPs.

03

Your Funnel Isn’t Broken, You Just Don’t Have One

Maddie Lightening on building effective, converting funnels.

04

The Profit Paradox: How We Broke the ROAS Model (And Why You Should Too)

Nathan Ifill explains why you should rethink the ROAS model.

05

Adapting your SEM strategies to the pulse of modern customer intent

Azeem Ahmad dives into the pulse of modern customer intent.

06

Why Signal Quality Is Your Competitive Advantage

Liam Wade breaks down the importance of high-quality signals.

07

More Topics Coming Soon

Stay tuned for additional speaker announcements.

What's Included

On top of the great networking, world-class presentations, and industry knowledge you'll gain, your ticket also includes:

BBQ LUNCH

Enjoy fresh BBQ lunch, ideal for sparking conversation and fuelling your day.

BREAKFAST

Kickstart your day with a delicious breakfast spread to fuel you for the sessions ahead.

DRINKS

Enjoy two complimentary beers or wines with your ticket; additional drinks are available for purchase.

COFFEE AND TEA

All-day hot & cold drinks with a private barista.

LIVE MUSIC

Relax and unwind with atmospheric live jazz music from talented local musicians throughout the event.

SNACKS

Snacks, including biscuits and more, will be available all day to keep everyone energised.

DISCOUNTED ROOMS

Enjoy discounted room rates to the 4-stars hotel (contact us to book)

AFTER PARTY

After the event, we will host an After party, for more networking and more drinks!

Secure Your Spot

Core Access Pass

Limited Availability

(No Breakfast, Lunch & Evening Drinks)

£60£70

Super Early Bird – Ends 4th March

  • All speaker sessions + panels
  • Morning networking
  • Barista coffee all day
  • Industry peer networking
  • Evening reception access (drinks not included)
  • Not included: breakfast, lunch, evening drinks
POPULAR

All Access Pass

Best Value

£75£110

Super Early Bird – Ends 4th March

  • All speaker sessions + panels
  • Morning networking + breakfast
  • Barista coffee all day
  • Catered BBQ lunch (meat + vegan, cooked live) + more food options
  • 2 complimentary evening reception drinks
  • Industry peer networking
  • Official merchandise
  • Post-event pro photography + video recordings

VIP Access

Premium Experience

£250/ ticket
  • Everything in All Access, plus:
  • Fully expensed Speaker & Partner Dinner (evening before; off-stage conversations)
  • Priority seating for all talks/sessions
  • Full access to all speaker session recordings
  • All hospitality included: BBQ lunch (meat + vegan), barista coffee, evening drinks
  • Official SEM Stories merchandise
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Frequently Asked Questions

You'll gain actionable insights on scaling e-commerce stores, mastering SEM campaigns, improving conversion rates, and implementing data-driven marketing strategies that deliver real results.
Perfect for e-commerce business owners, digital marketers, SEM specialists, marketing managers, and anyone looking to scale their online business or improve their marketing ROI.
Absolutely! We've built in dedicated networking sessions, including a lunch break and coffee breaks, plus a networking drinks reception after the main sessions.

Win a VIP Ticket

Join our exclusive ballot for a chance to win a free VIP pass to the next SEM Stories event.

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